
In the Nihonbashi-bijin Project, under the theme “Be beautiful in body and mind” and through the Nihonbashi-bijin?Japan Beauty from Edo-Tokyo brand name, a variety of activities are being implemented as follows:
1.Development of the Nihonbashi-bijin brand
Consultation and advice about the development of the Nihonbashi-bijin brand and commercialization are provided.
2. Publication of the Nihonbashi-bijin paper and extra issues
The official Nihonbashi Urban Area Tourist Map and the appendix Nihonbashi-bijin Paper have been established as an influential paper in Nihonbashi through which you can find many topics for becoming a Nihonbashi-bijin who is beautiful in body and mind. (No. 15 and No. 9 are issued for the Nihonbashi Urban Area Tourist Map and the Nihonbashi-bijin Paper, respectively, as of September 2007. Both have a quarterly circulation of 40,000.)
The extra issues of Nihonbashi-bijin Paper Nos. 9?11 consist mainly of interviews with the leading authorities in culture and tradition inherited from the Edo period, which are the basis of the concept of Nihonbashi-bijin.
3. Information from the Nihonbashi-bijin website
The Nihonbashi-bijin website, linked from the Tokyo Chuo Net website, is filled with many kinds of information. The website updates the information that was accumulated through the project. In addition, information on tourism through N-TUBE has also started.
4. Introduction of courses for a Nihonbashi-bijin walk
The courses for the Nihonbashi walk recommended in the Nihonbashi-bijin Project are described. You can find spots specific to Nihonbashi in terms of history, culture, and foods where women will become more beautiful.
5. Management of Tourism for Edo-Nihonbashi
The Tourism for Edo-Nihonbashi will offer selected tour courses in which tourists can enjoy Nihonbashi and the Nihonbashi-bijin brand, whose concept is “Be beautiful in body and mind,” and organize tours of Nihonbashi through products from the Nihonbashi-bijin brand on a regular basis. In addition, workers from local companies and individual volunteers will serve as guides.
6. Publication of the book Nihonbashi-bijin: Beauty from Edo-Tokyo
This book was written by Akiko Yamada and is a bible for becoming beautiful in body and mind. The book is available at bookstores and via the Internet.
7. Foundation of Nihonbashi-bijin Promotion Council
The Nihonbashi-bijin Promotion Council developed a long-term plan of projects that may contribute to Nihonbashi of the 21st century.
8. Information for overseas
The contents of the Nihonbashi-bijin?Japan Beauty from Edo-Tokyo website are available via the Internet for international access.