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Japan Beauty from Edo-Tokyo

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Anecdote about Development

Nihonbashi-bijin Soy Shake, strawberry blend

Nihonbashi-bijin Soy Shake series is a healthy drink made from seasonal fruit, soymilk, and vanilla ice cream, developed for Nihonbashi-bijin (Japan Beauty from Edo-Tokyo) by Sembikiya, a long-established and popular fruit shop since its establishment in 1834.

This series is based on Ms. Yamada’s Special Drink, which is introduced in Nihonbashi-bijin: 34 Essences to Enhance Your Beauty written by Akiko Yamada, an advocate of Nihonbashi-bijin. The beauty drink recommended for Nihonbashi-bijin uses soymilk as the main ingredient, which is so nutritious that it is called “field meat,” mixed with selected seasonal fruit and vanilla ice cream. Available exclusively at Sembikiya’s Caffe di FESTA on the first floor.

“Fruits are blessings from the gods that enliven humans. Japan is a country that has the most kinds of fruits in the world, and farmers grow them as if they were raising their children. I want you to drink them straight, and sometimes in the form of a shake which is healthier” says Matsuo Takeuchi, general manager of the main store. He sought fruits, from among a variety of fruits, that would go best with soymilk. He’s aiming to provide a new kind of Soy Shake every month in the future.

Soybeans, which are the ingredient of soymilk and called “field meat,” provide a woman strong support because of the B vitamins for beauty, vitamin E for anti-aging, iron, oligosaccharides and isoflavones. Seasonal nutritious fruits–strawberries, green apples, and mangos–go best with soymilk and are the treasury of components to maintain the fresh beauty of women.

The drink is essential for physically- and mentally-beautiful Nihonbashi-bijin’s good health and beauty.

Sembikiya Sohonten
Nihonbashi Muromachi 2-1-2, Chuo-ku, Tokyo
Tel: 03-3241-0877
http://www.sembikiya.co.jp
Nihonbashi-bijin Soy Shake, strawberry blend: 550 yen

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